Yup. As with most collector’s stuff, the rare shit is the stuff that wasn’t mainstream. Everyone owned a copy of your favorite Disney movie, which means there are thousands of copies still in circulation. If you want to get the expensive stuff, you need to be lucky enough to be into the niche shit that later blew up into a cult classic; Low supply, high demand.

This is why the pristine #1 comics of popular comic book characters are so coveted. Characters got introduced all the time, but nobody knew which ones would get popular and which ones would end up fizzling out and fading into obscurity. And the ones that did get popular usually did so well after people (usually kids) had already read their copies of the comic and degraded them. Because kids aren’t good at taking care of delicate things like comic books. So the only grade 10 copies are the ones bought by speculators, who guessed that the character may blow up some day and get popular.