was reading freddie's blog post today (a buddy is a former colleague of his and got me a subscription as a bit of a goof; do NOT tell bmf), and he(freddie) was really making hay over the number of think pieces in serious publications which noticed the kamala meme enthusiasm, and took it to portend good things for her chances in the election. freddie's reaction of course is that she is not running for "president of online" and that real people, who don't have email jobs, won't be impressed with this, and seemed to imply, at least emotively, just as i read the tenor of this post to imply, that winning a meme war actually will result in blowback and losing the normals and election.

but, here's the thing: the "real people" that dont have email jobs also dont read New York magazine think pieces; they don't watch sam seder; no real people are actually having bouts of neurotic fits about how people are talking about how people are talking about if kamala is brat or not, just as no real people are talking about if kamala is brat or not. insofar as the dnc's only outreach would be brat memes, yes, this would be a colossal disaster. but, it's not. and, the fact is, there's really not a lost opportunity cost for making memes -- the PMC emailers who are posting coconuts and kamala as the author of the The Eighteenth Brumaire would not otherwise be out organizing the blue collar workers in the factory-- they're attention would just be on some other online trifle. this is harmless lib fun (can seder not have 10 minutes of whimsy, when he spends 2.5 hours a day on Gaza talk?).