It reminds me of an old joke:

Dude regains consciousness, looks around and found himself in the riding car. Driver is a huge muscled guy with red skin, horns, hooves and a tail.
"What happened, where am i, are you a devil?"
"Yes, i am a devil. You died and are going to hell"
Guy looks through window
"How ugly everything is, grey, drab, ruins everywhere, jarring noises, ragged human wretches shambling around for no purpose, thick smog everywhere... hell is indeed horrible"
"Hell? What hell?" devil was surprised "We're not out of London yet"