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The point of BDS is not to make companies care, it's to create conditions where Israel is no longer a good investment.
Which isn't what happened at all. Intel is going down the tubes and can't afford new infrastructure projects in such an unstable country. BDS did next to nothing here. Most of the blame can be put on Intel itself for being such a poorly run company, the instability of the war + Hezbollah and Ansar Allah wrecking Israel's economy. BDS is important and good for putting pressure on Israel, but it has not reached such a critical mass to start affecting non-consumer facing products. Most of want Intel sells is to other businesses who, I guarantee you are not factoring BDS into their calculations at all. They are factoring in the fact that Intel chips suck.