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Steam adds new "Trending Free" tab to hide demos from new & trending
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It's the current Steam publishing meta. A free demo will create traffic for the newly created Steam page of your game, resulting in more Wishlistings, which is usually the only way to be featured and seen anywhere before release for indie developers. And that's how your Wishlistings really explode and you make a lot of sales. Getting a demo out is by far highest priority for game publishing in 2024.
Hell yeah. Valve is making consumer friendly practices the industry meta!
The thing is, we don't need a demo trending page all that much. Since you says will find the demos only game store page, they ain't looking at the trending list to find them