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I don't know if it's AI specific or just connected devices that people are starting to avoid. I don't want anything with the word "smart" in it. I don't want anything that requires an app, and I try to avoid things that require an account. I think people are fucking finally figuring out that all this shit is designed to spy on you for profit, and will probably eventually require a subscription if it doesn't already. It's a bullshit business model. Make a fucking decent product, and sell it to people for a flat fee, and they'll be your customers for life. Stop trying to be a data company, or a subscription company.
As for the second part of your question, companies are pushing it so hard because it's like having a money printing press. They can turn a few months worth of work into an endless stream of money.