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Formula 1 is reportedly forcing some F1 creators to change their names
(www.theverge.com)
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Yeah it feels like a dumb decision to me, but it's their decision to make. Seems like you're throwing away free marketing, I don't see any reasonable consumers thinking the formally associated with them.
I 100% agree. It seems like a move made by someone who doesn't really understand how beneficial those people can be.