The “acceptable ads” have been quiet and out of the way in what would otherwise be empty space.

I don't mind this whatsoever. I can appreciate the concept of free is paid for by ads, but when you force me to sit there and have to watch it, or pop ups take over the page, all that excessive nonsense, that's when I say fuck off and use an ad blocker that will remove everything.

I actually think dating sites could be improved if they had an ad you could swipe away every 10 swipes or something. (I absolutely loath swipe only apps though. I need to know your personality not your duck face pose....) for apps with bios they could have a "banner" type ad that is between segments of the bio. Anything but "pay $50+/month to make this somewhat functional."