A company? What do you even mean? I suppose it might've been a straw man if I'd said anything like whatever you're imagining. PR is a class of voting systems. One that it would do the country much good to adopt. I'm in favour of it. This ad says very little of substance about it. I just wanted to point that out for the benefit of others who might be considering spending their time watching so they know what they're in for before blindly following a youtube link.