I've been paying plenty of attention. If sync had raised priced to keep operating on Reddit, the users who don't give a shit or know about the API price increase (which is realistically a large number of them) would blame Sync, not Reddit. People are idiots.

Most would rightfully stop using it, which would cause ad revenue to plummet, and would very likely make ongoing development of it infeasible since its his full-time job to maintain it.

And whatever. The specific word I used is irrelevant to my point so I don't see why it's necessary to be pedantic about it.