I think they definitely prey upon the "negative engagement is still engagement" phenomenon. If they could get away with it they'd be bombarding children with violent and pornographic content just to drive up the numbers. Who cares if you traumatized a person, they still saw the ads! More ads! Ads ads ads. Looking forward to future car commercials where a Mr. Beast type runs over a cyclist and saying "did EYE do that?" while making soy face and pointing at his eye.