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What fruit is tasty on a pizza?
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I don't think it's a marketing ploy, it's just not explained in great detail on the can where exactly it comes from. It's not like anyone could possibly benefit from people not knowing what jackfruit is.
Its a ploy in that people assume they are eating fruit and not some kind of pulp that's next to the actual fruit. Jackfruit rags don't sound too tasty so they leave it out purposefully. I understand but wouldn't mind if they invented another word to use so if I actually serve jackfruit fruit to people it's not weird for them by how different it is from the rags.
I still think it's strange that the seeds aren't also marketed as edible. Its kinda like potato once boiled so I guess potatoes are just easier to use in a large scale.
It's only popular (afaik) in America as a meat substitute, not because it's "fruit." Vegetarians don't care what part of the fruit it comes from as long as it's serving its purpose, and I can't imagine anyone being upset when they find out there's a sweet part to it too. I guess the word "ploy" just implies, like, a conspiracy or something to me and I can't imagine who would perpetrate something so banal. Can't be the jackfruit producers/distributors, they could only benefit from more people knowing more about their product.