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What do you think of Jamie Oliver ?
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He's a celebrity first and a chef second, unlike the likes of Gordon Ramsay, who's a chef first and a celebrity second.
He's a bit worthy and his restaurants are a bit shit, but I'm sure his heart is in the right place.
The difference is that Oliver was a sous-chef when he was first picked up for a TV show, whereas Ramsay had been head chef at multiple Michelin-starred restaurants before he got his TV shows.
Oliver's restaurants have never been awarded any Michelin stars. Ramsay's have been awarded 17.
One of these two is a real restaurateur and chef, one of these is more of a food-related lifestyle brand.