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this post was submitted on 30 Sep 2024
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I've noticed the same thing you have, but I suspect it has a different explanation. I think it's more an echo chamber thing. People have said variations of this for a while now in HN comment threads, on reddit and here. And there's a snowball effect from more people saying it.
But there's been a throughline of bizarrely apathetic and insubstantial low effort comments. That's the one thing that has tied them together, which is why I think they are echo-chambery. Just for one example: one guy just never read a 990 before (a standard nonprofit form), and read Mozilla's and thought it was a conspiracy, and wrote an anti-Mozilla blog post. And then someone linked to that on Lemmy and said it was shady finances. Tons of upvotes.
But I'm convinced that no one reads through these links, including the people posting them. Because it takes two seconds to realize they are nonsense. But it doesn't stop them from getting upvoted.
So my theory is echo chamber.
I think it's probably a combination of both. There's an astroturfing campaign going on somewhere, just not on Lemmy, which is overall too small and insignificant to target. But astroturfing works - it creates the echo chambers you're talking about, it creates apathy. Most people just read headlines, not even the comments. You read a bad story about Mozilla once a week and you'll start to internalize it - eventually your opinion of Mozilla will drop, justified or not, to the point where you're willing to believe even the more heinous theories about it.
So you end up with a lot of people who've been fed a lot of misleading half-truths and even some outright lies, who are now getting angry enough about the situation they think is going on to start actively posting anti-Mozilla posts and comments on their own.
Right - I think either way there's a snowballing effect. Astroturfing, at least as far as I can tell, can be notable for at least trying to make coherent arguments. Echo chambers I would say are characterized by fuzzy thinking, and I've seen more of the latter here (especially in this thread).
That said, sometimes the goal of astroturfing isn't to make a point but to degrade conversations with noise and nonsense, extrapolations and digressions. In light of that, I suppose that too could explain some of what we're seeing.
You just described why astroturfing and social engineering is so effective. Most people don’t check. So someone can post straight up nonsense and still influence millions of people’s opinions.