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this post was submitted on 02 Oct 2024
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Motherfucker... How many times do you you have to fail before you listen to your customers, who are screaming what they want?
This is why voting with your wallet is nonsense. They'll never learn why they failed, only that they did
It is still important that they fail. If you buy their shitty games they will still think that they are right and they would have the profit to support their opinion
Well I wouldn't say it's important, because it doesn't change anything
I would definitely say it's a waste of money to buy their bad games. They deserve to fail. I'm not happy about it, because I want good games, not for IP to be stretched so far I no longer care about it
But it's important to understand that AAA gaming is an oligopoly and not buying their games won't change that. It will not improve gaming. Ubisoft will close another dozen studios, buy 13 more, and learn all the wrong lessons (see current situation)
"Voting with your wallet" does not give you any control, just like recycling does not save the planet. It's a myth to redirect our attention
Structural problems can only be solved structurally.
You seem to be mad that this doesn't give you instant results. It's about the long term and sending a message.
Plus, what would be the alternative? What is this magical instant fix of the industry that you haven't told anybody?
That's not what I'm mad about. I'm mad that it won't ever work - Ubisoft isn't trying to figure out why their games are failing, they're trying to figure out how to keep the stock price projections up
Hence this article, which is signaling to wall Street "we're going to make layoffs and hire cheaper, less experienced people". They'll probably do it by closing studios and buying up new ones - that's pretty much their standard operating procedure. They buy up a studio, take their IP to add to the pile, then turn it into a formula and churn out games until the players lose interest in the IP
What's the problem? They're too damn big. What's the solution? Block them from acquiring more studios and they'll die without leaving a swath of destruction on the way down. Ideally split them up. Do the same with Microsoft and EA, and we could save the gaming industry overnight (granted, more like over the course of a few years)
Voting with your wallet doesn't work because to the leadership of a Corp, sales aren't what matters. Stock price matters, which is only tentatively linked to how profitable the company is, which is only tentatively linked to the quality of their products
Not buying Star Wars Outlaws had an effect on Ubisoft and Assassin's Creed Shadows. Maybe it won't amount to anything meaningful in the end, but it did do something.
It undoubtedly burned out hundreds of game devs who wasted years of their work and improved nothing about the industry
Mission accomplished?
Mission failed successfully!
I disagree. Voting with your wallet is the only metric they understand. They just ascribe different analysis as to why it failed to their boardrooms. In the end, you put 70 million into the development and marketing of a game that doesn't sell, that is going to get attention. Complaining on Reddit won't.
Yeah... That's my point. They will never say "our game failed because it was overly formulaic, unpolished, and our customers are getting sick of our bullshit"
It doesn't fit on the spreadsheet. They will never come to the correct conclusion. They structurally cannot