It's a term used as much by genuine progressives as it is by reactionaries IMO (for instance in critiques of white feminism, imperialist feminism and western pinkwashing, etc). There is a genuine larger world of feminists (and other progressives) out there who have serious bones to pick with the western portrayal of itself as the end-goal and arbiter of progress..

There's Islamic feminism, indigenous feminism, black feminism, communist feminism, etc. Even western feminism (and "feminism") has its serious divisions and many outright wreckers/appropriaters tbh.