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this post was submitted on 10 Aug 2023
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Putting the attention-grabbing part first means people are more likely to keep reading after the first word or two. A sea of "Study suggests ____" or "Report states _____" won't direct as many views to the stories the users are interested in reading. This is particularly true when the headline may be truncated by aggregator sites or mobile notifications but works for paper as well when parts might be hidden behind other items at a news stand.