A lot of men are misdirected to "misandry" partly because the media use of patriarchy does not address the pressures that men face in this system. Bell hooks really covers it better than I can, but a lot of men in the west have been raised to be big strong emotionless mean men, and to not conform to that mold can mean being lower on the ladder or social ostracizing in some of the nastier social/work circles. It is poisonous for them - they get more money and more treats in exchange for their dehumanized and emotionally stunted existence. Even beyond just acknowledging that its fucked up to exploit people, men have justified grievances against patriarchy that outweigh the material benefits they garner. If that understanding was better attached to the word "patriarchy" I think it would filter out the redeemable people from the "misandry" believer bucket.