Yes, and when all the other car manufacturers add it, then it's all on the consumer too, right?

Enshittification is a problem, because in our "this quarter's profits trump all" world, sales leaders would be fired if they don't join the race to the bottom on whatever their product. This then takes away the power of the consumer marketplace to push back by not buying shit products and ideas. Remember airline bag fees? Know anyone who doesn't think they're a bullshit cash grab? Yet do 100% of consumers thinking it's shit have any power to change it in an industry with ~4 choices who all implemented similar policies within months of each other? There are countless other examples.

The mindset you argue pretends there isn't collusion, and that there IS a competitive marketplace.