brat EXPLAINED IN 30 SECONDS

it's a very good pop album by charli xcx, who has been making good pop albums for years but brat is the first to achieve mainstream success. her music is more risk-taking and experimental than other more well-known pop stars, and up until recently she has had a largely young queer fanbase.

the memes are mostly about the album cover, which is just the word "brat" in low resolution stretched arial font in front of a bright lime green background, like something you could make in ms paint in 30 seconds. charli changed all of her past album covers to a similar design on streaming services, replacing the original covers which tended to feature sexually charged images of her. thus the memes were born, with people putting other words/phrases into this image format