Yep. And also, like I said in https://privacy.thenexus.today/bluesky-atmosphere-fediverse/

For one thing, most of the people who came to Mastodon in late 2022 didn't have good experiences ... so didn't stay in the Fediverse.6 Flash forward to 2024, and Mastodon still hasn't addressed the reasons why.

Bluesky, by contrast, has put a lot of work into onboarding and usability – as well as giving people better tools protect themselves and others, and find and build communities ... So today, BTS ARMY and millions of Brazilians, and everybody else looking for a Twitter alternative are more likely to have a good experience on Bluesky than Mastodon.