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'I think 'the term Consumers' generally makes it more clear which aspect of the society we're discussing. The organizations running bottle returns aren't typically excited about the idea.
I'm actually more offended by their use of "scheme" which can carry a negative connotation in some places, as well as "reverse vending machine" which... just... no thank you
Puke in, money out
In the UK, "scheme" doesn't seem to have that "plotting a heist" connotation it does in, say, the US. People often have a "pension scheme" for instance.
Hah yeah, my edit earlier was to add the "in some places" part. I selfishly meant the US