No, the path to an election win isn't to appeal to the far right cult and hope that enough of them switch sides. They appealed to people switching sides this election and it failed miserably.

Some ways needs to be found to energise your own base, and find a crisis to run on, real or exaggerated.

There are many other things too of course, but this isn't an essay. Last thing I'd say is that just because one side embraced lunacy, it doesn't mean the other side has to