Direct-to-Avatar (D2A) refers to an emerging business model selling products directly to avatars (D2A) - or digital identities - bypassing any supply chain management like dropshipping, logistics of how to get a physical product to a consumer's door

It’s the next “I’m growing up to be a YouTuber or Onlyfans model” but for branded digital garbage. It’s also crypto for some reason and basically rebranding NFTs for a new round of rubes