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...the total number of average claims that could have been paid if they hadn't spent money on the prime time TV commercial featuring actors and pro athletes, etc

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[-] pearsaltchocolatebar@discuss.online 26 points 7 months ago

The money companies spend on advertising isn't just thrown away. They wouldn't be spending the money if it didn't net them a return.

Same with charity advertisement.

[-] Shiggles@sh.itjust.works 5 points 7 months ago

That argument works for like, Pringles, not something you generally are legally required to have. If they’re required to spend money on advertising just to remain competitive, that sounds like you could severely restrict all insurance company’s ability to spend on advertising and save everyone money.

[-] HobbitFoot@thelemmy.club 2 points 7 months ago

It works with things you are required to have as well.

Insurance is a varied field from legal minimum insurance to something that will actually protect your family. Since it is so varied, advertising helps being people in. I know there are a couple of car insurance companies that don't advertise, but they are also very picky on who can get their insurance.

[-] KittenBiscuits@lemm.ee 3 points 7 months ago

Exactly. They want to bring in exponentially more premiums than what they spend on advertising, and the new premiums are what provides the cash to pay other policy claims. It's really kind of an accepted form of Ponzi scheme. They are gambling that they will find enough people who will never need to make a claim in order to afford the few that do.

[-] Not_mikey@slrpnk.net 3 points 7 months ago* (last edited 7 months ago)

It could just be for reducing churn and keeping the status quo. It's a prisoners dilemma, if geico spends a million on advertising then they might gain some customers from say progressive. Progressive would then also also have to advertise to attract customers back so they will spend a million on advertising too, now both are spending a million to keep the status quo. If you take a step back and look at the big picture it's basically everyday people paying higher premiums that go to the advertising company, celebrity etc.

The car insurance market is pretty static, there's no opportunity to expand the market outside general population growth since everyone already has a car and has car insurance, so expansion is difficult especially since there arent many differentiating factors, so companies tend to advertise to just keep there current market share. Charity on the other hand has plenty of room for expansion, it can be as much as the disposable income of the country, if you watch an aspca ad and donate your likely to keep donating to the other causes you support, assuming you have the disposable income.

[-] Boozilla@lemmy.world 0 points 7 months ago

You can advertise without paying millions to people who already have millions. And forcing them to reveal the cost to consumers isn't preventing them from advertising.

this post was submitted on 13 Nov 2024
82 points (91.8% liked)

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