Orwell also explicitly stated it was about “American millionaires” and “petty Hitlers of the de Gaulle type” in the west.
As well as “Stalin” because he was a piece of shit who only claimed to be socialist for clout while actually living and breathing the British empire.
But still it’s worth noting that 1984 was very intentionally also about capitalism in the west. His anti-communism is obvious at the surface but he was also saying what is happening in the west is the same thought control that he perceived as present under Stalin.
It’s a good term because it opens a discussion about how fascism is really not just the post-WW1 military fetishism but also the genocidal white supremacist colonialism of the British, French, and American empires.
The fact the far right reject the label and reject being associated with Hitler shouldn’t stop us from giving them that label or associating them with Hitler.
Whenever someone says “akshually Hitler was a socialist” that’s an opening to describe how Hitler’s economic aims are similar to neoliberalism.