Well, in UK the queen was used to make lords people that had great merit for the nation: Sir Sinclair for the quite popular zx spectrum and Sir Terry Prachett for amazing narrative, on turtle, universe he crafted.
I don't remember there was any requirements on political side (queen or parliament) to acknowledge people's merit to the nation.
I guess I am the only one thinking there's a bit of conflict of interest in a publisher that works on the "already discovered side" talking about a supposedly effective discovery system that allow customer to discover... other entities (and thus add more competition)