Isn't that the status quo? I guess it's not really fathers to daughters, but most women I know went through some amount of "here's how to be a good wife" lessons from their mothers or family. I think women get a lot of "traditional gender roles" training that's mostly about being caretakers.
Usually people putting forth this kinda "women should learn how to care for their man" attitude are coming from a conservative "traditional family values" position.
Really, we should be teaching people how to ask about and learn the needs of their partner, and how to determine your own needs and communicate those to your partner. Basic emotional intelligence stuff. It doesn't have to be gendered at all.
Until we can make crossing those lines painful for those companies, they'll keep doing it. Unfortunately, I think convenience is always going to beat morality if you leave it to "voting with your dollar", we need actual regulations from our governments to combat this shit.