Isn’t this just reinforcement, like reinforcement vs punishment from behavioral psychology? It works.

Weak. Submissives, come to me and I will treat you as lesser than a dog. You may not be useless, but you are worthless 😎

I mean this simply gets into the ethics of manipulation. Ultimately, it comes down to choosing happiness.

The NYT had an article from 2006 which described a very similar "training". It goes into greater detail. Here is an archived version without paywall: https://archive.ph/n4GPa

I don't see a problem here.

62yo male here thinks she's a damn genius... maybe she should like, make some of those tiktoks or something...

The problem is not the actions. The problem is your mentality. If you're trying to train a human being, that sounds pretty f****** terrible. On the other hand, if you're trying to support for and care for them, it doesn't sound terrible.

Based on the wording, it sounds like the former, but perhaps you're just trying to make your post dramatic for the internet and the actual situation is more like the latter. We don't know, but you do, so act accordingly.