Steal their identity and doxx them. They'll play along after that experience

People want to use the sites and apps that the people they talk to are using. I'm on hexbear because the chapo reddit was banned, not because privacy or whatever. 99% of people will always choose "app that lets me talk to the people I want to and also spies on me" over "app that doesn't do either of those."

My first recommendation would be don’t call people normies. Not using a pejorative to refer to your subject even in private goes a long way towards being able to think about them more clearly. I’m not scolding you, I don’t care how you think about people but if you really want to get people to care about privacy the same way you do then it’s important to avoid stigmatizing them straight out of the gate so you can understand what is important to them.

I’d abandon the adbusters model of “here’s how you can stick it to the man and all you’ve got to do is change your entire life!” It reads as performative and relies on the false assumption that disorganized, individual opposition can lead to change. Instead, revise your message to focus on first recognizing the hostility of the information space around us and taking an appropriate posture.

I would also abandon any mention of self hosting. If you’re trying to get people to clear their cache and turn on adp and lockdown mode throwing self hosting in the mix is absurd. Oh yeah, and as a long time user and contributor to open source software, treating it as a privacy and security panacea raises a lot of red flags.

From the perspective of an old man with a lot of experience, the website has high school/college student energy. That’s not bad per se, but it may be working against your stated goals.

It has to be easy, low effort, and something there friends are doing too.

In my experience all the good arguments in governments that change, big companies making money etc are still too abstract to people.

But i have found one argument that at least made women and older men with daughters think about it. Stalking. With reverse image search and stupid people finder apps and ai that can estimate how you look now based on an old picture and vice versa, stalking got soooo easy. Anyone can just secretely take a picture of a girl they find interesting in public and find her social media profile and see where she usually hangs out etc. (Of course also all other genders get stalked - this is just the most known example).

Education.

What moves people is stories of why you should care. Getting these stories highlighted and then providing the solution (or multiple solutions) is a sure way to call people to action.

Devs and marketing then need to have an easy onboarding experience. But if people have a will they will find a way. Just don't be an AH when they ask stupid questions.

One method is to put a $ on privacy. Consider this: if you were offered $5 for every piece of information you shared about yourself, would you still share it? Probably not. But the true cost is far less obvious, spread out over time, and often masked by the convenience of "free" services.

Tell them how governments, employees and scammers buy from data brokers the data collected from apps in their phones to surveil, blackmail or scam them. Do a research and send them a good summary with the links. When a told my brother in law about this, he was stunned. He's still using his phone as always lol, so don't have too much expectations.

I sometimes wonder if NordVPN has done more for the privacy cause than anything else, purely for the sheer amount of advertising.

I emailed you, but wanted to reply here that I love this! I don't have much to add as I'm having the same problem with my own project trying to make privacy easier for people like, say, my friends and family. They have to really WANT it to go through all those inconvenient steps of changing to alternative products. Even getting people invested in changing their app settings is hard enough!

I think the below commenter is right that people will start to care more when they see what's going to happen with their data under the new administration (in the U.S., at least). We all thought it was a good trade-off for free and cheap products, and soon we may be faced with our data being used to target us personally.

The only thing I can think of is, have you tried sending info about your sites to relevant news outlets, newsletters, etc.? I got a little traction from being mentioned in two newsletters: Cory Doctorow's newsletter and the DeleteMe newsletter Incognito. I'm planning on mailing out print press copies of my free book later in May...I have a PR friend who will be helping me with that.

You're basically studying viral pathology and immunology at that point. Remember how restaurant little can be for making and for vaccinations in American culture?

On top of it taking the slightest effort ... We basically have to settle the solutions and then invite or incentivize them into it, which is hard when you're against disinformation networks with better fundling.

Not to say it's hopeless. Just that the incentives in a highly individualized society captured under surveillance capitalism are misaligned.

I can use an sdr to read your water meter and determine how often you go to the bathroom, shower, wash your clothes, and when you're home and it's not illegal. I'm allowed to follow you around and take your picture as much as I want to. I can print off as many pictures of you as I want in public and wallpaper my whole house with your face and body, there's nothing you can do about it. I can do an 8 hour video essay about you and share this with everyone. As long as the info is publicly available (or not in most U.S. states), it's legal.