That's been happening for a long while, now. Years ago, you could get different prices on Amazon if you went with a private browsing session. Granted, the barrage of trackers online makes this a lot easier to dial in for corporations.
Lmg, the algorithm guesses your individual willingness to pay and tailors the proce accordingly? I wonder if that's legal under existinf legislation
Anything is legal if you don't get in trouble for it. (This opinion is based on recent observations)
It's in a legal grey area rn - the FTC is actively investigating this as "unfair and deceptive" but most countries don't have explicit laws against price discrimination based on browsing data yet.
I said this in another post, but this is a good example to use when arguing with the nothing-to-hide-nothing-to-fear crowd.
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