I also thought this was a scam like "energized water" and similar, but then found that there are actually medical studies being done on it: https://pmc.ncbi.nlm.nih.gov/articles/PMC10816294/ But that review paper also says, that larger sample sizes are needed and the mechanisms aren't explained, so it may turn out useless after all.

Hydrogen is lighter than air, so it's like, instant weight loss! Wait until they have hydrogen infused red bull....

Staying hydrated does increase athletic performance though

Relieving dehydration does increase athletic performance, however

Now, sure, this might not have any difference compared to plain old water, but the marketing never claimed that!

And yes this sort of shitty trickery is exactly what they're doing

It’s got what plants crave. It’s got electrolytes.