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Well folks, it finally happened. The screen in your pickup truck… your last bastion of peace from the chaos of unskippable advertisements… now plays popup ads. Not even subtle ones. We’re talking full-dash, head-unit-commandeering infomercial panels in your RAM 1500, like you’re driving a Times Square billboard on wheels.

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[-] the_riviera_kid@lemmy.world 91 points 1 week ago

I remember a while ago when this started appearing in chargers and they tried to act like it was an accident.

[-] just_another_person@lemmy.world 43 points 1 week ago

This is the defacto stance of advertising agencies doing horrible things.

"OOHHHH, You mean you DIDN'T want ads on your coffee maker or vibrator??? Our bad. This was a technical error we will fix immediately!"

[-] morphballganon@mtgzone.com 8 points 1 week ago

They don't admit it's a mistake, call it an error, or try to fix. They call it a feature.

Vote with wallet

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[-] spongebue@lemmy.world 70 points 1 week ago

Of course Stellantis was first to do it

[-] megopie@lemmy.blahaj.zone 52 points 1 week ago* (last edited 1 week ago)

“Hey guys our sales are falling through the floor faster than Tesla, maybe we should rework our pricing and reconsider our policies towards buyers to move more volume and improve our imagine.”

“ Uh… nah. How about instead, we put ads on the center console!”

[-] BakerBagel@midwest.social 6 points 1 week ago

They rolled it out foest with Jeeps earlier this year

[-] 843563115848@lemmy.zip 5 points 1 week ago

I just got new neighbors out here in rural Kansas. They have two kias and a ram pickup for the man. If only they had a jeep it would be like a nearly complete set of the shittiest vehicles money can buy. Looking forward to exciting things here.

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[-] jjjalljs@ttrpg.network 67 points 1 week ago

Feel like ads in cars should be illegal, but the US doesn't have a government that believes in good things.

[-] zewm@lemmy.world 12 points 1 week ago

If it’s like the other cars with this same shit then it only plays when fully stopped.

[-] darkmarx@lemmy.world 17 points 1 week ago

And that somehow makes it better?

[-] zewm@lemmy.world 9 points 1 week ago

I never said it was an improvement.

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[-] darklamer@lemmy.dbzer0.com 64 points 1 week ago

It's kind of sweet that they write that you need at least RAM 1500 to get these ads in your truck, so that the solution simply is to install less RAM in your truck if you don't want the ads. (I've never owned a truck so I don't know how much RAM is normal, but 1500 sure sounds like a lot.)

[-] PattyMcB@lemmy.world 8 points 1 week ago
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[-] Gork@sopuli.xyz 43 points 1 week ago

Why do they keep trying to sell us things to improve "my lifestyle."

My lifestyle is pretty much work, then coming home to do errands, maybe video games. I don't need tacky truck nuts or whatever they're selling.

[-] 667@lemmy.radio 20 points 1 week ago

Please think of the CEOs—they need a new yacht for when they’ve flown in on their G4 to the Hamptons and their summer yacht is in San Diego.

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[-] A_Union_of_Kobolds@lemmy.world 7 points 1 week ago

I want one of those barebones trucks that don't even have radios

[-] thisbenzingring@lemmy.sdf.org 7 points 1 week ago

no man, radio is a must.

but like the old 90s style replacement kind

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[-] aramis87@fedia.io 35 points 1 week ago

Okay, cool. Hey, I'm now taking bets on how long until someone uses the ads to inject malware into a car or truck ...

[-] PattyMcB@lemmy.world 8 points 1 week ago

Unless it's a tesla, it probably wouldn't do much aside from bricking your entertainment and navigation

[-] ozymandias117@lemmy.world 24 points 1 week ago

One of their sister brands, Jeep, had a hack through the infotainment that let them control the CAN bus and disengage the transmission

https://www.wired.com/2015/07/hackers-remotely-kill-jeep-highway/

[-] ExcessShiv@lemmy.dbzer0.com 6 points 1 week ago

The entire motor controller of ICE vehicles is computer operated today and connected to the infotainment system, they could probably brick the engine too.

[-] pastermil@sh.itjust.works 4 points 1 week ago

You'd still be able to hijack the GPS and the mic, making it a perfect tool for abusive spouse!

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[-] Semi_Hemi_Demigod@lemmy.world 29 points 1 week ago* (last edited 1 week ago)

I’m not buying any car made after 2015 ever.

[-] PattyMcB@lemmy.world 6 points 1 week ago
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[-] seralth@lemmy.world 5 points 1 week ago

My solution is to just not buy American cars ever again.

There are no good American brands.

[-] Semi_Hemi_Demigod@lemmy.world 4 points 1 week ago

Stellantis is barely an American brand

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[-] DonutsRMeh@lemmy.world 25 points 1 week ago

And not even a fucking "don't show again" option. Either "call" or "remind me later". So there is no escape. Either take the ad in the ass or it'll show up again. Fuck that

[-] DocMcStuffin@lemmy.world 13 points 1 week ago

Do you think Stellantis understands consent?

[ ] Yes
[ ] Ask me again in 2 weeks

[-] fahfahfahfah@lemmy.billiam.net 5 points 1 week ago

There is an X in the corner at least

[-] KayLeadfoot@fedia.io 13 points 1 week ago

That's the other "Remind me later" button

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[-] sundray@lemmus.org 22 points 1 week ago

"Well, you bought a Dodge Ram, so we know you're gullible as hell. Now to let the advertisers have their way with you."

[-] SpoonyBard@lemmy.world 21 points 1 week ago

Eventually someone is going to get the idea that hospitals should start installing chips and screens into the skin of newborns and it either displays ads or it only cost $150k to have it removed. Thanks for having your baby at our hospital. The ads help pay for our CEO’s 4th mansion.

[-] funkyfarmington@lemmy.world 5 points 1 week ago

Your dreams DON'T have advertisements?

[-] darkmogool@feddit.org 16 points 1 week ago

Time to hack / root cars…

[-] scottmeme@sh.itjust.works 14 points 1 week ago

Stellantis will kill EVERY company they build vehicles for.

[-] CocaineShrimp@sh.itjust.works 12 points 1 week ago

This is why I'm not going to buy RAM / Dodge / Chrysler/ Jeep / anything Stellantis owns, and this is why I'm not buying any new car with "smart" / "built-in" junk.

I don't know of any car that has an actually good head unit. Its either garbage because its a giant touch screen, making it super difficult to navigate without looking (that's why all the controls in an airplane are different shapes and sizes), or its just a hub for you to run Android Auto / apples equivalent.

Now ads? Ffs...

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[-] ayyy@sh.itjust.works 10 points 1 week ago

Have you ever seen a smart person driving a DUI1500?

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[-] yoriaiko@lemmy.blahaj.zone 9 points 1 week ago

"it's an upgrade, it's a feature!", "no other car have so awesome ads like we do, buy our products!", "step into the future now", "now powered by awesome ai!", "everyone wants that, You should too!"...

[-] veeesix@lemmy.ca 6 points 1 week ago

Would upgrading to an aftermarket display system be capable of avoiding this?

[-] onslaught545@lemmy.zip 6 points 1 week ago

Yes, replacing the head unit would stop it.

[-] Kinperor@lemmy.ca 6 points 1 week ago

I'm going to start pointing to this when I explain to people why I want "dumb" machines.

I don't want AI to "summarize" my google search, I don't want ads distracting drivers, I don't want a washing machine that needs updates, I don't want my TV to look at me, I want a submissive little machine that does task X.

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[-] RedTie13@lemmy.world 6 points 1 week ago

Time to go get a Kei Truck and put an Android tablet in it.

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[-] hark@lemmy.world 5 points 1 week ago

This is why the argument that paying for something would prevent ads falls apart. If they can squeeze more money out of people then they will, even if those people are paying $80k+ for the damn thing.

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[-] Lemminary@lemmy.world 4 points 1 week ago

Capitalism will innovate!

Capitalism:

[-] obinice@lemmy.world 4 points 1 week ago

Good. I've seen those RAM vehicles, they're all american "tiny penis wagons" as I like to call them. Ridiculously pointlessly gigantic vehicles, all the better for running down children and guzzling petrol.

The tossers who drive those don't deserve good things.

[-] FireWire400@lemmy.world 4 points 1 week ago

I mean yeah but yeah nah. I'm all for blaming the meatbags who buy this shit for fun but there are still enough people who buy entry-level RAMs as work trucks (might even be a good choice for all I know).

Besides, if Stellantis is continuing to get away with it other brand might catch on... I can totally see VW or BMW pull this crap.

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[-] Zink@programming.dev 4 points 1 week ago

To me this looks like something potentially worse than just an ad. It looks like this text might be configurable by the dealership. I wonder if all of that gets screened and approved by people that work for the carmaker. Otherwise we will eventually see some funny stuff show up in people's trucks.

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this post was submitted on 08 Aug 2025
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