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submitted 3 months ago by Curmuffin@fedia.io to c/technology@lemmy.world

Brewing brand love: how AI startups are reaching subscribers through coffee — the cappuccinos are camouflage.

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[-] Max_P@lemmy.max-p.me 12 points 3 months ago

I bet they'll eventually get caught using coffee shop cameras and conversations for AI training, say it's for training a security product or something.

[-] givesomefucks@lemmy.world 6 points 3 months ago

I don't think it's for training really.

It's way more likely they want to get people together and talking about AI in the hopes they hear literally any plausible method of monetizing it. And stealing that idea.

With the added bonus when you check out, if you subscribe to it's AI you get 50% off the drinks, if you don't you get a month of the AI service with you're drinks.

The way AI effects your brain is kind of like drugs. It's feels fun and novel at first, and a lot of people get tired and let it go. Certain people are wired different and get hooked.

Maybe it's because I just re-watched Snowfall, but it feel like when Franklin cooked up his first key and just gave it away. They're trying to hook people who would never intially buy it, because some of them won't be able to stop.

[-] Tamo240@programming.dev 3 points 3 months ago

This is 100% the answer, the only solution to the model decay from LLM outputs overwhelming the web is to start collecting data IRL.

This is also why companies like OpenAI are desperately investing in 'AI wearables' that no-one wants. They have to get the unpolluted data from somewhere, and recording real conversations will at least mostly have come from actual humans instead of AI.

[-] stringere@sh.itjust.works 1 points 3 months ago
[-] alecbowles@feddit.uk 6 points 3 months ago

They need to start making money somehow. Overpriced coffee sounds like a good start

[-] DFX4509B_2@lemmy.org 5 points 3 months ago* (last edited 3 months ago)

Really? AI companies going Herbalife now? Because this reminds me of how Herbalife fronts would typically pop up.

I mean, this is straight out of Herbalife's playbook for luring new marks fresh off the street into their pyramid scheme, c'mon now....

[-] arran4@aussie.zone 4 points 3 months ago

The article makes it sound like it's marketing, I'm going to guess it's because internet advertising doesn't work with the audience they want or they got some diminishing returns. Sounds expensive though.

[-] goatinspace@feddit.org 3 points 3 months ago
[-] MonkderVierte@lemmy.zip 3 points 3 months ago

asked via touchscreen if they’re Perplexity Pro subscribers. A “yes” earns them 50% off drinks; a “no” triggers a QR code for a one-month free trial of the $20 service.

Look at how desperate they are to get a return before the bubble bursts. It's hilarious.

[-] shalafi@lemmy.world 1 points 3 months ago

It's like the dotcom bubble in that everyone is striking out in every which direction on this neew tech, hoping they're the last man standing.

This one is far worse though. Not sure how I'll survive it, but I sense my IT career is over.

[-] AceFuzzLord@lemmy.zip 1 points 3 months ago

Your career will most likely be safe. After all, someone has to comenin after the AI burns everything down to properly repair and fix the mistakes.

[-] MangoCats@feddit.it 1 points 3 months ago

I sense my IT career is over.

The IT grunt work is going to get 10x easier (need 1/10th the head count for grunt work).

If you do more than grunt work, as most "computer" people actually do, your job should be safe from AI for a while.

[-] myfunnyaccountname@lemmy.zip 1 points 3 months ago

Capturing all network traffic for training.

[-] jpv2390@discuss.tchncs.de 1 points 3 months ago

They must be competing for markethare - they need more users. If those AI companies really are getting by with VC and other crap debt only this MO can only be propped up by increasing user numbers.

this post was submitted on 18 Oct 2025
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