As a result of Food Lion threatening Walmart’s price gap, Pepsi created a plan to nudge Food Lion’s retail prices on Pepsi products upward by reducing promotional payments and allowances to Food Lion and raising other costs for Food Lion. The plan advised that Pepsi “must commit to raising rate [on Food Lion] faster than market by minimum annually.”…
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The idea of the single price store, where a price is transparent and is the same for everyone, was created by department store magnate John Wanamaker in the post-Civil War era. Before founding his department store, Wanamaker was the first leader of the YMCA. He also created a Philadelphia mega-church. His single price strategy was part of an evangelical movement to morally purify America, the “Golden rule” applied to business. The price tag was political, an explicitly democratic attempt to treat everyone equally by eliminating the haggling and extractive approach of merchants.
a land of contrasts with modern evangelicals