“Real Canadian Superstore has been fined $10,000 by the Canadian Food Inspection Agency for what the agency says were “misleading” displays about “Product of Canada” labels.”

$10,000 is a daily rounding error for them.

Okay so Product of Canada means 98%+ of ingredients from Canada, and processed here. Made in Canada is a lower bar with some (49%?) imported ingredients allowed with a qualifying statement, and the last major transformation has to take place in Canada.

Sounds like their polling shows people are still confused.

Time to adopt the Aussie labelling style for Made in Canada stuff so it clearly shows the percentage of imported ingredients in a nice clear graphic on the packaging.

Ah. A whole 0.0016% of their daily profit, or about two minutes worth of profit. (Source)

That is not nearly enough.

When you do this, you have to look at how much they actually sold.

• Subpoena them for sales data
• Look at products with fake labels vs with labels vs US non-labelled.
• Run a regression analysis that incorporates the product type and price.
• Use differerences between true label increases, US decreases, and estimate the ACTUAL sales
• Fine them for that plus 50-100%, and a flat fee.

And I know this is not going to be a small amount of data to work with, I would volunteer my time just to do this analysis, and as part of the fine they should just be able to use Loblaws Digital's servers, with an NDA to certify they won't disclose anything not related.