Microsoft is quietly sunsetting everything they cant make money on with AI.
So, everything?
It feels that way. Every ongoing product MS has feels decrepit and ready to collapse.
They're still scamming the shit out of businesses with their corporate software. Oh and they have Azure which I'm guessing makes money.
Isn't it ironic? The only Microsoft product that makes money consistently is based on Linux.
Meanwhile, their biggest competitor is either Linux or UNIX. That is, if you accept that macOS "is UNIX." It's been UNIX certified for a couple years now, but it's UNIX in name only. While Steve Jobs' NeXTStep was based on UNIX, NeXTStep was also vapourware. Still, it became OS X which became the macOS we know and love (or hate) today. But the truth is, it's UNIX 3 certified, which is a decades-old certification, and it only just barely makes that. So it's a thing Mac users brag about. "A UNIX system! I know this!" Jurassic Park meme. And then of course there's Linux. And of course Windows has the Linux subsystem. Still, non-*nix is going the way of the dodo, just like Win9x did when Microsoft realised WinNT was the future. First with the tranwreck that was WinME, but much more importantly with WinXP. And NT was good, but its time is up (or will be soon).
The console wars have ended. The PC is victorious.
Some victory. PC sales have been plummeting in favour of mobile and now component prices. Console space is now done with any semblance of competition - Sony is a monopoly and will soon start behaving as such. And xbox's portfolio of many many IPs will go straight to the bin.
Ah fuck I forgot about mobile and I hate to consider it.
Yeah. That old lady spending £3000 a month on gems for "Royal Candy Blaster Treasure Blitz Origins" is the gaming industry now. :(
No, the new player in the game, AI killed everything.
My PC will still boot when the people turn on the data centers in the next 6 months. Can AI say the same?
I'd like to see you try to build a PC right now for less than $1,500. The cornered the market on all of the parts necessary to make a computer that can run games well.
xbone was the beginning of the end. when the enshittification kicked in before we had a word for it.
Enshitification has been a thing since the 1940s. I remember in the 80s my grandma saying she used to get pretzels from the corner store. Big soft gooey chewey pretzels.
Now, in the 80s, I could only get a factory made crunchy pretzel rod.
And today? Unless you're buying a whole bag, you can't get pretzels at all.
When xbox first hit the scene it was a breath of fresh air. Now its just a stale fart, its time for it to die.
This is for the best. As someone who is forced to work with a lot of Microsoft infrastructure let me tell you things have never been this broken before. They keep doubling down on AI and it simply doesn't work.
I feel you brother. It's bad. They are pushing AI features at the speed of light but forgetting that other things need attention too. Log a support ticket and it spews out AI shit that I have already tried or doesn't help.
My favorite last week was 2 dead support numbers and a third that let to AI which happily told me it has a solution that will fix the problem. The link it sent brought me to the bing search page.
I was so happy to finally talk to indian support a day later.
I will slog through so many menus and weird support numbers to talk to a real person.
didn't the new exec come from their AI division?
Is this how they put her out to pasture? "Your AI division has been such shit that we'll put you in charge of a division we plan to close..."
Despite the division they're closing making way more money (aka > $0) than the one she was moved from
He’s aged so much he looks like a prospector who has been struggling to find any gold at all …
I think they are sunsetting whole company.
That's what their actions felt like for decades yet somehow they've always kept chugging along.
This isn't new. I heard them say years ago "yeah Sony won the console war but that doesn't matter" implying cloud gaming
When you set an impossible goal (30% yoy profit margin for the gaming division), you know that you are killing off that division, just, slowly.
Satya just really wants an AI girlfriend that is also in everyone's homes simultaneously, that he can use to spy on everyone for the NSA.
Not that it directly matters, but I did literally work for MSFT during the 360 3RR / Windows 8 era.
I kinda know at least a little about the uh, corporate culture.
That's a 360
They’re sunsetting the platform alright, but nothing about it is quiet
I love how nobody here is getting me actual picture. They're not going to sell Xbox to people anymore. What's going to happen is they're going to turn to a subscriber model where you have to log into a data center that they control and use your browser to play video games. Paying a monthly subscription for the privilege of playing their exclusive games. In fact I will bet money that the first product that will be introduced with this feature is going to be the highly anticipated upcoming Grand Theft Auto 6.
Mark my words. Either at the time of release or shortly thereafter they're going to introduce the ability to subscribe to play GTA 6 in your browser on a remote gaming system. And then they're going to phase out physical Xbox systems over the next couple of years.
This has been tried before and never worked well. What makes you think its going to work any better now?
I even have a free controller google gave me when they tried it.
It doesn't need to work well.
It needs to sound like it will make more money for MSFT's board.
You're approaching this from the angle of 'is this a sensible and sustsinable long term business strategy.'
Nobody cares!
They care about LINE GO UP BIG FAST NOW!
Microsoft Board: But Google lost so much money on Stadia!
Voice on speaker: but Google didnt have me, Bing.AI!
Microsoft Board: DONE. MAKE US RICH!
Oh man, those stadia controllers. Not the stupidest $99 I've ever spent, but still pretty dumb.
To play games coded by a shitty AI, full of bugs and as many microtransactions as possible ...
Is the game buggy? Worry not! Microsoft™ Copilot 365™ powered by Azure™ will analyze your gameplay in realtime, detect when a bug occurs, and redirect you to an AI generated troubleshooting page.
The old "we don't want to put any effort into creating anything good, we just want to milk this for cash until we can't anymore."
My feeling on Xbox since Xbox One days has been pretty much "this is an awesome platform, you're sitting on a gold mine Microsoft, what the fuck are you doing?"
The last bit of brilliance they did utilise properly was GamePass, and of course they cocked that up by getting greedy.
Last few years have been extremely rough. The only lucky thing about this is that instead of full Xbox exclusivity Microsoft was pushing Xbox/Windows cross functionality. ...Yeah, I've been pivoting to PC, but Steam/GOG instead.
It’s been a sad thing to watch. I was the biggest Xbox fan in my circles in the 360 & One days. But by the time Series X came out, I was so disappointed in their games that I still don’t own it. Microsoft bought so many companies that I thought would bring games. Yet, most of them aren’t producing anything.
The Xbone is what made me go PC full time.
Been a Xbox gamer since the original Xbox with Halo CE. LAN parties galore. Halo 2 and the beginning of Xbox Live was amazing. Bought a X360 at launch, got Gears and Crackdown for the Halo 3 multiplayer beta. Halo 3 was peak.
And then Xbone announced. Always online. Kinect required. "Sports" "Live TV". Yeah, not falling for that. "Can't just flip a switch".
Yeah I cancelled my Xbox Live sub and built a PC. 2500K with a 550ti. Haven't looked back since. All of my friends in our group did the same, but some bought a PS4 as well for the SP games.
Microsoft just doesn't care. They have enough money to not care. But the writing has been on the wall for a long time for Xbox and I'd be genuinely surprised if they release another console and I'd be even more surprised if anyone actually buys it. It's a dead ecosystem.
It's insane how Microsoft is handling Xbox:
- They have their own console and Windows
- They bought everything they could and now own most of the biggest gaming franchises outside of Nintendo: Activision-Blizzard. Minecraft. Halo. Call of Duty. Warcraft. Starcraft. Diablo. Candy Crush. Elder Scrolls. Fallout. id software. Bethesda.
They have everything in place and are still getting slapped around by Valve and Sony and are now talking about shutting down everything?
Yes. Correct. Because they don't know what they're doing.
Just look at how they've positioned themselves in recent years: One, we always want to have the most powerful console to be the best. Two, we want people to be able to play anywhere with just a controller and no console required. Talk about a kingdom divided.
Look some people may say Xbox has confusing naming scheme, but it's very simple, number just goes up:
First one is Xbox one. Noone in Microsoft is dumb enough to call "one" console that isn't first of the series. Then Xbox X (because X is Roman 10) then the Xbox 360.
Very easy
Xbox as a 3rd party publisher can succeed. As a console vendor, it's too late to stop the multiplatform strategy this gen. They're not Nintendo. At least on the Wii U, Nintendo was still releasing great games and the 3DS sold like 80 million units and Nintendo were also releasing great games there and all those studios would converge on the Switch. They can't be serious launching a console without a great launch year lineup of exclusives marketed well to convince people that they won't cut tail and run if a new console doesn't take off.
The advice for the new Xbox CEO that I believe in is to rip the bandage off and embrace 3rd party publishing. Timings for a new console seem awful. Fable is supposed to release this year. Forza Horizon Japan this year. Obsidian has already released their two big games last year. Perfect Dark cancelled. Forza Motorsport studio seemingly on life support rather than working on a new entry. New Gears of War should release soon. Elder Scrolls VII I'm not betting on that before the 2030s. Also these unreleased announced games are marketed as multiplatform already. Is it going to be another attempt at a Halo as the launch title after a string of crowd goes mild Halo releases. The hasty media work being done now with the new CEO is going to be thrown back in her face within a few years as some sort of hypocrite critique rather than someone speaking before they built up their Xbox strategy and was pretty much kind of winging it on short notice
I love how corporations work.
"Hey, we completely fucked this up. We mishandled it, made decisions our customers hate, and now we're scrapping it because we might lose money.
"Could we fix it? Sure. But that would mean changing the business model that made us money 20 years ago, and that’s terrifying. There’s a risk we might lose money."
"And sure, the board won’t lose a dime personally. But the stockholders, basically meerkats who scatter at the first loud noise might panic. And we can’t have that. We might lose money."
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