It depends on what you're trying to buy. For CDs and Vinyl I go with Discogs, usually. There's also Mllusicstack, though I haven't gotten around to trying it yet.
I tend to use price aggregators more than individual websites because we've reached a point with Internet transactions that you can't really get away with being a dodgy ecommerce website. People can just file paypal issues or complain to their credit card company for help, so just go with the cheapest option and see how it goes most of the time.
The ones I use are pricerunner and pricespy. I'm EU, but I know pricespy has a NZ version, so I assume it's global.
Bol.com. Though it only works in The Netherlands and Flanders.
I use Target most, I think. For random household stuff I can’t get through Target I use Meijer (it’s a grocery+ store) or the local Ace Hardware and do same day pickup.
Honestly those cover probably 75% of purchases. Everything else I google until I find what I want, then spend a couple hours trying to decide if the site is legit or if I can find the manufacturer direct.
Interestingly Amazon is almost non existent in Switzerland. I think they didn't ship or only with high fees in the first years so it never became famous. We have our own solutions like galaxus.ch or brack.ch. I only ordered twice on Amazon and that just because the products were not available in any other shop.
I really don't like amazon. They are a scummy business that try to exploit their workers as much as possible. But jesus it's hard to find competition.. I sometimes end up using Amazon as it's mostly the less expensive choise unfortunately. My sister buys loads of books from there and I get it. They got better prices for that as well..
Niche category, but Board Game Oracle is great for comparing online prices for board games across sites, and seeing what's on sale
leboncoin.fr I'm in France. It's our local craigslist.
EBay
If you're a gal, you might like Zulily for clothes, shoes and household items. I've bought more than several things there and been very pleased. Delivery takes forever tho'
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