Overpromotion
Cause shes hot and i like her voice. I like her pop stuff better than her country though. There are a few of her country songs i like but very few compared to her pop stuff.
You could ask this question about any popular artist for the last 70 years, probably longer, why The Beatles, why Elvis Presley, why Michael Jackson, why Madonna?
Hype mainly.
The Beatles Elvis Presley and Michael Jackson all seem unique in several salient ways that explain their success, Madonna at least in fashion.
And all of those artists were at the beginning of one movement or another, Taylor's right in the middle of popular pop.
I can't think of anything comparably unique about Taylor Swift, though I don't know much about her, hence the curiosity.
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