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submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.

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[-] Terr@lemmy.ml 302 points 1 year ago

I got to admit, Italians inventing Cheese DRM, wasn't on my 2023 Bingo card.

[-] Edgelord_Of_Tomorrow@lemmy.world 29 points 1 year ago

Physical products are the only ones that makes sense for DRM.

[-] 995a3c3c3c3c2424@feddit.nl 24 points 1 year ago

Blockchain-based cheese DRM! 😂

[-] Double_A@discuss.tchncs.de 264 points 1 year ago

For fucks sake... This is literally about an RFID sticker that is put on the outside of whole cheese wheels.

So unless you buy whole 40kg wheel and then eat it with the rind... you are not eating any.

And also fuck that article for even mentioning that.

[-] N1NJ4W4RR10R_@aussie.zone 61 points 1 year ago* (last edited 1 year ago)

That makes it sound like the "edible" aspect of this is just an anti idiot feature. *Or just "printed" on it.

Either way, pointless article.

[-] _s10e@feddit.de 46 points 1 year ago

I believe regulations require that everything you put in or on food is technically editable. Like the paper stickers on bread or produce. They are disgusting, but if you or your child accidentally eats them, they are fine.

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[-] Meowoem@sh.itjust.works 18 points 1 year ago

Alex Jones will yell about the headline and say Soros is microchipping food and if you eat cheese the 5g vaccine will do a false flag and turn the frogs even gayer.

[-] 4am@lemm.ee 15 points 1 year ago

I mean the top comment here didn’t even read the article to find out there’s no risk of them ingesting it unless it’s done on purpose after they purchase the entire wheel, they just read the headline and implied what it suggested without actually learning the full truth.

Alex Jones makes money on being a walking, talking “clickbait headline”. And people are so addicted to the dopamine they get from feeling “smarter” than other people (after being dumb all their lives because the American school system has been designed to fail them) that they huff his words like a drug.

Smug superiority is addictive.

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[-] pimento64@sopuli.xyz 41 points 1 year ago

unless you buy whole 40kg wheel and then eat it with the rind

Haha no of course not...

[-] June@lemm.ee 13 points 1 year ago

lol right? I would never lol, that would be like, too much? Would it be too much? Honestly we may never know

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[-] LogarithmicCamel@feddit.uk 14 points 1 year ago

Some people add the rind to broths.

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[-] tau@discuss.tchncs.de 123 points 1 year ago* (last edited 1 year ago)

To save you a click (although none of the other commenters seem to have read the article anyway): The microchips aren't embedded into the actual cheese that you eat, but are part of the label attached to the outside rind. Nobody will be eating microchips.

[-] dhork@lemmy.world 109 points 1 year ago

The chips use blockchain technology and trace the wheel of cheese back to where the milk that was used came from.

Cryptobros, Unite! We finally found a way for blockchain tech to be relevant for more than just ransomware! We authenticate cheese!

Someone's gonna make a ton of money on CheeseCoin

[-] Edgelord_Of_Tomorrow@lemmy.world 34 points 1 year ago

Blockchain is also good for solving the Ship of Theseus problem. You can encode the entire history of the object into the object.

Blockchain has many cool uses and none of them are currency.

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[-] June@lemm.ee 28 points 1 year ago* (last edited 1 year ago)

Blockchain =/= crypto

Crypto uses blockchain, but blockchain is just a different type of database that generally tracks data through a decentralized network. It has a lot of real uses beyond crypto like identity verification, transcript/records management management, and iot data sharing. It’s nothing that can’t be done in a centralized manner, it’s just a different way of going about it that, in some cases, is much more secure and/or much more easily accessible.

[-] Helluin@lemm.ee 24 points 1 year ago

It’s nothing that can’t be done in a centralized manner,

and thats the main problem with basically all blockchain related solutions, theres pretty much always a centralized alternative thats more efficient

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[-] dodslaser@feddit.nu 12 points 1 year ago

I don't know, can you make a JPEG of the cheese wheel and then put the hyperlink on the blockchain? Maybe make it so I can import the cheese in a shitty MMO that nobody actually wants to play?

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[-] Gork@lemm.ee 66 points 1 year ago

If I run low on health and have to eat several dozen cheese wheels, will the authentic DRM ones provide a greater HP boost compared to the generic cheese wheels?

[-] Curious_Canid@lemmy.ca 15 points 1 year ago

Actually an "HP boost" refers to using fake Hewlett-Packard ink cartridges that circumvent their ink-jet printer DRM. 😁

[-] Fishy@lemmy.world 64 points 1 year ago* (last edited 1 year ago)

Maybe I’m a picker eater, but I think I’d rather have an inauthentic product than eating a microchip.

[-] nuke@yah.lol 16 points 1 year ago* (last edited 1 year ago)

Hey, don't knock it till you try it

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[-] FrankTheHealer@lemmy.world 60 points 1 year ago

Nothing enhances that Mediterranean flavor quite like micro plastics

[-] aquarisces@lemmy.world 56 points 1 year ago

The conspiracy theorists are going to run wild with this one.

[-] otter@lemmy.ca 23 points 1 year ago

That’s because makers of Parmigiano-Reggiano are implanting microchips into the casings of their 90-pound cheese wheels as the latest move to ward off counterfeiters, The Wall Street Journal reported.

If it's just going in the casings, then it wouldn't be eaten I guess?

[-] andallthat@lemmy.world 13 points 1 year ago

Except for counterfeiters. They eat the whole thing to make sure their copies are accurate but now we can track their poops. I'm telling you, Mario, this thing is genius!

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[-] Thann@lemmy.ml 55 points 1 year ago

its funny that some ppl are paranoid that bill gates is trying to microchip them with a vaccine when they probably already have been by the fucking itailians

[-] virtualbriefcase@lemm.ee 36 points 1 year ago

Lol, cheese DRM. Just when I thought more DRM was impossible.

[-] Schlemmy@lemmy.ml 35 points 1 year ago

Next up. Improve your wireless network with cheese.

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[-] Draconic_NEO@lemmy.world 33 points 1 year ago

I guess in that case I should probably seek out the counterfeit versions of it since they're now apparently better than the originals.

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[-] AfricanExpansionist@lemmy.ml 31 points 1 year ago

If I can make cheese good enough to pretend that it's another brand, I'm gonna just slap my own label on it

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[-] NigelFrobisher@aussie.zone 31 points 1 year ago

Why are they not using those nanotech microchip trackers that are small enough to fit in a vaccine, and that can communicate with a satellite without any need for a radio or battery?

[-] fluxion@lemmy.world 15 points 1 year ago

Those chips are only good for mind control

[-] 4am@lemm.ee 12 points 1 year ago

The cheese is ruined when they make it magnetic, of course

[-] Kolanaki@yiffit.net 31 points 1 year ago

Hold up...

There is counterfeit cheese?

[-] neptune@dmv.social 15 points 1 year ago

And olive oil and cigarettes and... Anything else really.

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[-] AnonymousBaba@lemmy.world 21 points 1 year ago

if people who is eating them cant tell the difference than whats the point

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[-] spittingimage@lemmy.world 20 points 1 year ago

TIL there's a global market in fake cheese. Which is to say, real cheese that someone slapped a fancier label on.

I'm sure all the steps we took to reach this point were logical ones, but we still find ourselves in a very strange place.

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[-] autotldr@lemmings.world 20 points 1 year ago

This is the best summary I could come up with:


The next time you dig into a bowl of pasta with freshly grated parmesan, you could accidentally be eating a microchip.

That's because makers of Parmigiano-Reggiano are implanting microchips into the casings of their 90-pound cheese wheels as the latest move to ward off counterfeiters, The Wall Street Journal reported.

Parmigiano-Reggiano must be made in a particular area of northern Italy's Emilia Romagna region and with specific production standards and techniques.

The microchip can then be scanned to pull up a unique serial ID that buyers can use to ensure they've got the real thing.

"We keep fighting with new methods," Alberto Pecorari, whose job is to protect the product's authenticity for a group that represents Parmigiano makers, told the Journal.

Parmigiano-Reggiano is among the many food products that are formally protected in the European Union, including Champagne from France and Feta from Greece.


The original article contains 324 words, the summary contains 144 words. Saved 56%. I'm a bot and I'm open source!

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[-] Blizzard@lemmy.zip 17 points 1 year ago

Now I want to try it... 🤤

[-] ellesper@lemmy.world 16 points 1 year ago

The microchips aren’t edible because they want you to eat them. They’re edible because they know some idiot eventually will eat one.

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[-] FlyingSquid@lemmy.world 16 points 1 year ago

I knew this was how Bill Gates would get us. Through our spaghetti and meatballs.

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[-] Sibbo@sopuli.xyz 14 points 1 year ago

Are we not all chipped anyways through the civic vaccine? /s

[-] vladmech@lemmy.world 10 points 1 year ago

Thankfully countries voted to avoid that during the meeting of the Honda Accords.

[-] flamingo_pinyata@sopuli.xyz 14 points 1 year ago

So if you eat the chip, does it mean you officially become a wheel of cheese?

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[-] Etterra@lemmy.world 13 points 1 year ago

TIL that counterfeit fucking cheese is a thing.

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[-] CamelCityCalamity@lemmy.world 12 points 1 year ago

OMG! That's what those crystals are!

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this post was submitted on 20 Aug 2023
508 points (89.2% liked)

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