Specific programs can. You can probably train specific models and alter datasets to include them as well.

But we're past the point where photo and video is sufficient on its own. Especially when there's a possibility of state level actors benefiting.

There is the Content Authentication Initiative which keeps track of the source of an image (it was taken by this camera, etc). It’s technically impossible to fake as it’s validated, registered and traceable, but who knows. It’s more a database of known images.

Yeah, the only real way to do it is have people digitally sign their images, but it still comes down to a trust element. You need to trust the person who created/signed the original content. It also means getting content from 3rd parties is going to be a lot harder in the scientific/historical communities of the world.

Have any AI companies tried using this technique I wonder?

Yes, I have read that they want to do something like that. Stamp all images that their AI has created.

But of course it won't be hard to remove the stamp, if you want to.