I tend to have videos playing on a secondary screen all day long, only to pause them when I get a phonecall or need to talk to someone on Discord or real life.

This is just one more perfectly valid reason to install adblockers.

Ok this is actually a disgusting idea!

Unless they encode ads into video it won’t stop adblockers. And if they do encode them, they need to figure out a way to block users from skipping ads by clicking on video bar or rewind buttons during this ads playback. Highly unlikely they will do any of this, so you should not worry ublock got you covered. And by forcing more ads on users google invites even more rippers. The more companies resist change the more people will find ways around it.

You can play ads on my tombstone, quite literally over my dead body.

Pause a video to answer a phone call or reply to a text or look up some information? Here's an ad at full volume! Seems legit. Sure. Do it. What could go wrong.

The last real executive at Google was forced out a few years ago. Google is firmly in the hands of advertising now.

Enshittification 🎶

Enshittification. Youtube is always going to get worse as long as it exists to make money.

I can’t imagine the ROI is gonna be great… people pause shit when they leave their phones or TV. How do this miss something so basic?!

My spouse wfh and he has to pause the TV for phone calls all the time.

Is this replacing annoying ads that interrupt your watching? If it's just more then fuck off my ad blocker still works.

Looks at pic in post..

...has some questions...

Man I hate this ad-fueled internet dystopia.