I don't think anyone deserves to be scammed. Here's a good Cory doctrow section on the topic: https://pluralistic.net/2024/02/05/cyber-dunning-kruger/#swiss-cheese-security
Everyone is vulnerable to different things at different times, the wrongdoers are the ones at fault. We should aspire to a society where being trusting is a good thing that is rewarded.
It's actually insane that we let people get up on stages and tell blatant lies beamed right into the ears of millions of people. Doubly so when we reward them with unfathomable riches.