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Google cancels plans to kill off cookies for advertisers (www.cnbc.com)

submitted 1 month ago by vegeta@lemmy.world to c/technology@lemmy.world

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[-] mke@lemmy.world 161 points 1 month ago* (last edited 1 month ago)

All the more reason to use Firefox with uBlock Origin if you can, which despite concerns regarding Mozilla are still much more likely to align with users' best interests and help you avoid being tracked all over the web.

Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time.

What does this even mean, Google?

[-] deegeese@sopuli.xyz 90 points 1 month ago

What does this even mean?

There's an opt-out check box buried 4 clicks deep in Chrome settings. The choices are "Allow 3rd party Cookies" and "Ask me later".

[-] brbposting@sh.itjust.works 22 points 1 month ago

It should reset every time the browser is closed and/or daily to respect the, uh, dynamics of the modern consumer.

[-] bobs_monkey@lemm.ee 4 points 1 month ago

"You may not want it now, but you'll want it tomorrow. We'll help you make this decision for you."

[-] Pregnenolone@lemmy.world 7 points 1 month ago

“Informed”

[-] lemmyvore@feddit.nl 57 points 1 month ago

Means they'd like to replace cookies with something proprietary that they control.

[-] adarza@lemmy.ca 26 points 1 month ago

they're trying, with that 'privacy' sandbox crap.

[-] coolmojo@lemmy.world -4 points 1 month ago

And sadly Mozilla is doing the same with the Privacy-Preserving Attribution.

[-] cupcakezealot@lemmy.blahaj.zone 2 points 1 month ago

not even remotely the same thing

[-] sfxrlz@lemmy.world 9 points 1 month ago

Enshittification is a pattern where online services and products experience a decline in quality over time. It is observed as platforms transition through several stages: initially offering high-quality services to attract users, then shifting to favor business customers to increase profitability, and finally focusing on maximizing profits for shareholders at the expense of both users and business customers. #

[-] Lemminary@lemmy.world 6 points 1 month ago

despite their issues

What issues?

[-] mke@lemmy.world 23 points 1 month ago* (last edited 1 month ago)

Edited to clarify which one I was referring to.

The definition of issue here changes significantly from person to person, from some disliking Firefox's visual design to others criticizing business and technical decisions by Mozilla.

Honestly, there's nothing I feel like bringing up and starting another discussion over. I mostly added that to stop certain folks from cleverly answering "but what about ? Mozilla isn't a saint!" As though that wasn't taken into account from the start.

[-] dinckelman@lemmy.world 79 points 1 month ago

Remember when cookies were used for session data, and local preferences? Good times

[-] radivojevic@discuss.online 79 points 1 month ago

I think this is the first time Google killed a plan to kill.

[-] deegeese@sopuli.xyz 14 points 1 month ago

Just you wait, now that their plan to kill 3P cookies failed, FLOC will be on killedbygoogle.com in a year or two.

[-] TheBat@lemmy.world 13 points 1 month ago

The plan to kill the plan has been killed by another plan

[-] modifier@lemmy.ca 6 points 1 month ago

This is just the natural progression in the length of their product lifecycles, really.

[-] riskable@programming.dev 4 points 1 month ago* (last edited 1 month ago)

They never even got a license to do it in the first place!

[-] thejml@lemm.ee 3 points 1 month ago

Add another one to killedbygoogle.com!

[-] radivojevic@discuss.online 2 points 1 month ago

I hope they do. That would be hilarious.

[-] simplejack@lemmy.world 33 points 1 month ago

I’m going to wager that killing cookies was going to kneecap their ad business significantly, so they got cold feet and are looking for a scapegoat.

[-] Spotlight7573@lemmy.world 19 points 1 month ago

They definitely knew it would impact their ad business but I think what did it was the competition authorities saying they couldn't do it to their competitors either, even if they were willing to take the hit on their own services.

Impact on their business (bold added): https://support.google.com/admanager/answer/15189422

Programmatic revenue impact without Privacy Sandbox: By comparing the control 2 arm to the control 1 arm, we observed that removing third-party cookies without enabling Privacy Sandbox led to -34% programmatic revenue for publishers on Google Ad Manager and -21% programmatic revenue for publishers on Google AdSense.

Programmatic revenue impact with Privacy Sandbox: By comparing the treatment arm to control 1 arm, we observed that removing third-party cookies while enabling the Privacy Sandbox APIs led to -20% and -18% programmatic revenue for Google Ad Manager and Google AdSense publishers, respectively.

[-] Kolanaki@yiffit.net 5 points 1 month ago

Are there any methods of saving login and session data without the use of cookies? Because if Google killed cookies and I had to log in every single time I wanted to use something: I would stop using everything because of the inconvenience.

[-] Spotlight7573@lemmy.world 20 points 1 month ago

The plan was only to kill off third-party cookies, not first-party so being able to log into stuff (and stay logged in) was not going to be affected. Most other browsers have already blocked or limited third-party cookies but most other browsers aren't owned by a company that runs a dominant ad-tech business, so they can just make those changes without consulting anyone.

Also, it looks like there might be some kind of standard for federated login being worked on but I haven't really investigated it: https://developer.mozilla.org/en-US/docs/Web/API/FedCM_API

[-] Kolanaki@yiffit.net 2 points 1 month ago

Also, it looks like there might be some kind of standard for federated login being worked on but I haven't really investigated it: https://developer.mozilla.org/en-US/docs/Web/API/FedCM_API

Ahh hell yeah. 😃

[-] UltraMagnus0001@lemmy.world 32 points 1 month ago

Get a non chromium based browser. I use Firefox.

[-] magnetosphere@fedia.io 25 points 1 month ago

So… was Google just fucking with advertisers, basically saying “you’re so dependent on us, we can choose to make you freak out about a technology change that never happens?” That would be pretty diabolical, which means I wouldn’t put it past them.

[-] ryathal@sh.itjust.works 31 points 1 month ago

The goal was to come up with an alternative that gave Google a significant advantage in advertising while appearing to protect privacy. That project has apparently failed, so it's now more like business as usual.

[-] umbrella@lemmy.ml 5 points 1 month ago

it sounds like they replaced it with something worse

[-] 0oWow@lemmy.world 12 points 1 month ago

So they get to keep their Ad Privacy malware and cookies. Sounds like that was their endgame.

[-] praise_idleness@sh.itjust.works 8 points 1 month ago

You shouldn't be using 3rd party cookie at this point.

this post was submitted on 22 Jul 2024

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