Consistency.

Because Apple is still the only company to do a small smartphone without seriously degrading its performance.

Smaller brands, those with fewer customers, also have lower repurchase rates. iPhone being such a large brand has a high repurchase rate. For most people who own an iPhone simply buying another iPhone is the most convenient option.

Have you tried getting a human on the phone with any Google product ever ?

Leave a comment if you have ever talked to a google/alphabet employee during their work hours about a problem that you have with a google/alphabet service or product ?

I don’t want to be the guy with low res photos in the group chat

Literally no reason other than blue bubbles.

I was all ready to switch and then someone asked “so you don’t care about the blue bubbles eh?” and I chickened out and got yet another iphone

I don't currently have one but they're in the running to replace my current phone since most of the android market has been enshitified to be just as bad as them.

The optimisation. And the ecosystem of iPad iPhone AirPods Mac. Watch

I like that I don’t have to customise or complicate the phone experience. I just want it to browse and communicate. I leave customisation for desktop. Blue bubble is a plus. Same system as my wife is important. And honestly I just like iPhones inertia when scrolling. Androids don’t look or feel right to me.