It’s even worse than that.
It’s like he bought another kids lemonade stand while claiming the other kid was pissing in the jug to make it look like they had more.
Then pissing in the jug in full view of everyone else to make it look like he had more.
And then tried to sue passers by for not buying his piss filled lemonade.
Piss being bots and spam accounts, and the passers buy being advertisers who want actual engagement from users.