Pffft, the young generation, not hardened by the 6 different download buttons on a torrent search engine... /s

Clearly many of the commenters here have not supported average smartphone users enough to know how they will blindly click the first thing that looks anything like what they think the technician is asking them to click. Remember, the average person does not have a laptop or desktop computer, they only have a phone (and only the one because they probably traded their old phone in with the carrier for a pittance when they got their current one), and they often do not have internet service at home and simply rely on mobile data from their unlimited data plan.

That's a fucking Google, an advertising company, for you.

This seems like a case of user error, considering the sponsored result is clearly not the application you asked them to install. However, the Play Store is undoubtedly trash and anti-consumer which is why I primarily use the Aurora Store even on non-deGoogled phones. Performing the same search in Aurora, that Zoho Assist app is not even in the first 20 results while RealVNC Viewer and RealVNC Server are the top two results.

They recently changed it so that the search bar no longer appears by default, and you have to go to the search tab just to get to it. Fuck heads.

Not to say that your relative is at fault, but this might also be a good opportunity to teach them about the font scaling and other visual accessibility settings in Android.

Yeah I hate this about the play store. I am so used to the first result being what I searched for that whenever I go install an app (once every couple months) I just click on the first one and then have to go back. I never use the install button in the search results because I always check the app descriprion and reviews but it is still annoying as all fuck.

Just as a PSA:
For things only on PlayStore use Aurora Store or other apk downloaders like APKMirror/APKPure.

For everything else ofc Droid-ify, Obtanium, F-Droid/G-Droid, Neo Store, Aurora Droid, etc.

https://f-droid.org/en/packages/com.gaurav.avnc/

ads with install buttons always are traps. and traps are always bad (except snmp traps, those are good but unreliable)

same way ads at download pages stating "proceed to download" are traps.

also ads at search result pages stating " 1 2 3 4 .. next" are traps too.

for the "sponsored" note: there is no boundary here that makes it really clear for what that 'sponsored' is meant for. without any boundary it could be for something above it, below it, on the side or maybe even something that opens when you click on "sponsored" itself (seen it this way once). it could be for an ad that just failed to load (noticed the free space above that "sponsored" text? maybe the ad loads a bit later just to shift the real contents down so you "accidently" click on the ad that loads intentionally late for this very accident to be likely to happen?) if you use adblockers - which you should do for security reasons anyway - then you'll see "sponsored" or "advertising" often even without the ad it was meant for after full load of the page. so a single "sponsored" without a clear boundary showing what would be that sponsored content, does not state anything to be an ad, it is purely meaningless and the lack of such boundary always is intentional to distract the user from what he wanted and trap him somehow.

a clear thumbs-down for 'zoho assist' from me here just for paying for (or trying out for free or such) such an advertising type.

And in most cases ads simply beeing ads are traps too. by the very concept of ads.

around 80 % of all things i actually still wanted after i bought them were recommendations by people i met in person. 15 % are things recommended by real persons i met on the internet. around 5% are things i bought without it beeing recommded by anyone (not even an ad) things i still wanted after i bought it due to an ad are nearly not existant. ok, i have stopped viewing television in 1997, have a sticker at my postbox that forbids to throw ads in (works where i live), use dns entries to remove most ads in my network, use browsers/extension that remove most crapjunkwastelitterrubbishads and skip webpages that still show too many ads or too offensive cookieterrorbanners. i use google search only sometimes for comparison of results, but near to zero for actual searching. i feel safe to say i am not that much distracted by ads. (however open source projects and authors do get money from me on a monthly basis, where i want to support them, either direct lly sent from my bank account or indirect).

for me personally an ad just saying "you might like this" drives me away from that product, if it needs or wants an ad, i don't want it, even more so the more it states how difficult and horrible my life would be without the product or how easy it'll be with it, go away ad-needing products, get recommended personally by those who actually use it, not by those who want to sell it. period. there is no better ad than true recommendation and its also free, no marketing monkey needs to get payed for bs, only an actually good product is needed... and there we go what types of products actually need ads...

once in my life i discovered a product that i first explicitly not bought for a decade because of the awful ad for it, but bought it another decade later by an absentminded accident and found it to be a good product despite its awful ad. then they increased packaging/reduced the product within to cover up a price increase in trade of more waste production, so i abandoned that product again and found something cheaper more eco friendly instead, yes, the cheaper one is really not as good, but i feel better with it and especially less betrayed by the vendor, so the eco one is the better one alltogether. and also i think its better to buy products where you don't see ads for cause this behaviour could actually fix this advertising storm in the long run, so in this way its the better choice to buy products that don't have ads for it.

again:

An ad with an install button is always a trap, even more so when the real install follows a single misclick on it. il'd say it would be quite fair to downvote/zerostars an app for how foulish-sneaky it was positioned in the search results if it is shown like an actual result with a f'ing install button. as its advertising type is always also part of the brand and the product itself. maybe make a sports out of that, klick the clickbait install buttons only to downvote the app for beeing intrusive and deinstall it again without even starting the app once, just to train advertisers to do it right instead of wrong next time. maybe. but for security reasons better don't do that (at least not with a device with sensitive data on it)

please do not blame users to fall for ads. advertising industry now had centuries to learn to trap users and literally thousands or millions of marketing guys, designers, psycologists, neurologists or whatever only to learn and establish new abusive ways to distract and trap users. but a user only has his own lifespan to counteract that and learn to avoid those manipulations, and he also has to do other important stuff in his life too.

please don't blame users for beeing humans. blame the industry where they are intentionally abusive, inhumane and/or counterproductive.

My dad nearly installed a virus on my computer once when installing skype because he just went for the first search result

Must have something to do with the setting on my phone, I have seen what you are showing before

two identically formatted results appeared

Uhhhh no they didn't. I mean unless you mean "identically formatted" the way every app in the Play Store is.

One is an advertisement, and labeled as such.