I sort of wonder why the Dells and HPs of the world outlasted the second-tier manufacturers like Tiny.
They seem to do a lot more custom engineering (custom cases, bespoke mainboards and PSUs, weird designs to skimp on cooling or power delivery), but even at the "we're ordering an entire shipping container of boards" level is that really cheaper overall than just taking an off-the-shelf mainboard or case and outting your own sticker on it?