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Adverts for Nike and Sky have been banned by the regulator for using “dark pattern” tactics designed to lead consumers to unintentionally spend money.

Nike had advertised a shoe at a low price, causing consumers to click through only to find that it was for a children’s size, while Sky did not make it clear that a free trial for Now TV would automatically renew with a charge unless cancelled.

The Advertising Standards Authority (ASA) said both rulings were part of its wider work investigating “online choice architecture” (OCA).

Concerns around OCA include price transparency, hidden fees and “drip pricing”, as well as fake and misleading reviews.

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[-] Emperor@feddit.uk 6 points 1 month ago

"online choice architecture"

"dark pattern tactics"

It all feels very dystopian.

[-] FourPacketsOfPeanuts@lemmy.world 8 points 1 month ago

Umm.. legal are telling us because of litigation threats we can't use "dystopian" anymore, we have to say "alternative utopia"

[-] gasgiant@lemmy.ml 3 points 1 month ago

I'm trying to coin the phrase distopia.

To make it clear we're talking about this dystopia we're living in now.

I'm also open to it meaning a world where everyone's disses are completely on point.

[-] Emperor@feddit.uk 1 points 1 month ago

To make it clear we’re talking about this dystopia we’re living in now.

As opposed to dattopia, I presume.

[-] O__O@hexbear.net 1 points 1 month ago

People still use the internet without ad blockers? Incredible.

this post was submitted on 25 Sep 2024
46 points (100.0% liked)

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