It was free. It’s a marketing stunt. People were selected to put their resume on a box and say which offices they wanted it to go to. Pizza Hut then sent them free pizza with the resume on it. It’s all in the article.

It was a marketing stunt (probably officially a sweepstakes). The winners didn't pay anything.

.........so, this isn't even a thing anymore.

Edit: upon a quick google search, I come to find out it was only ever a thing for about a week, and only ever in the NYC area.

So it seems this wasn't ever intended to be a serious concept/service. It was just some CEO fucking around, and spending corporate money on his own personal inside joke. Complete with a whole list of disclaimers saying it's not legally obligated to even reach the hiring manager.

And ya know what? I can respect that. I wish MY fucking around at work had this kind of budget and logistics.